Rogers & Son Carmarthenshire beef is handpicked from a number of local farms in the heart of the rolling west Wales countryside, supporting the local economy and keeping food miles to a minimum. Their beef also carries the prestigious PGI status (Protected Geographical Indication). This means that you can be assured that the beef has been born and reared in Wales, benefitting from a fertile landscape that has been blessed with the purest of natural ingredients : clean Atlantic air, spring water, and fresh grass; coupled with traditional farming practices to produce a world class quality beef. In addition, their 21-day dry maturing process enhances the concentration and saturation of the natural flavour of each animal, as well as the tenderisation of the meat texture.